Once you’ve created your video, there is nothing more satisfying than knowing that your audience is enjoying it and that your time and hard effort hasn’t gone to waste! You can use any of the different report types in the left sidebar and apply this filter to spot video opportunities. To get started, enter a broad keyword and select YouTube from the dropdown list. My favorite is Ahrefs Keyword Explorer its functionality is very similar to the keyword database Ahrefs has for Google searches. Just like you can get keyword research tools for Google, there are some for YouTube also. Not only does this help with your competitor research, but you can see firsthand how YouTube’s engagement algorithm works and how it can benefit you. You’ll find YouTube’s algorithm will start to suggest more videos and channels to you. Start watching some videos in your niche. If you have a list of your target audience's popular channels, this helps ensure you create content you know users want to engage with.ĭon’t worry if you’ve yet to find a list of competitors. The results show unboxing is something with a large amount of search interest. Going through this process of competitor analysis for keyword research works amazingly well. By using Ahrefs Keyword Explorer, we can enter "unboxing" and then use an Include filter for popular phone brands and models. We’ll delve into this further in the next step, but as an example, we can see for this channel unboxing seems to be popular. Looking at competing channels gives you a good indication of what kind of things are popular, which you can then use to generate ideas when looking for keywords. Immediately, you’ll get insight into popular terms, which you can then use to help generate content ideas. Start typing, and YouTube will predict what you’re searching for based on popular searches and your search history. Getting this correct sets you off on the right foot. Keyword research is essential to help you both prioritize and optimize for the right terms. It all begins with keyword research, followed by a SERP analysis. This is no different for a YouTube SEO strategy. Start with research & SERP analysisĮvery SEO strategy shares the same initial stages. We’ll go through how you can do this, step by step, below. It’s important to ensure you're optimizing video content for YouTube, so if you don’t know where to start, we have you covered. As a result, YouTube will suggest the video to a broader audience. If a lot of users engage with your video, it's a signal the users feel the video is a quality piece of content. The largest difference between Google and YouTube is that rather than links, YouTube relies a lot more on engagement. Not so different from how Google determines search results, is it?Īs YouTube is a search engine, title tags and descriptions help it understand what your content is about. There are three factors to consider for why YouTube recommends a video to you, which are: The videos shown to you frequently change, meaning you’ll see a host of different videos throughout the day.
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